Title: Business and Marketing BSc (Hons)
Overview: Without marketing, there is no business. Our course will prepare you for a career in marketing management in sectors such as FMCG, financial services, telecoms and tourism. The syllabus evaluates the key marketing skills of forward thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and public relations. With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. With marketing knowledge and skills grounded in key business concepts, this degree lays the balanced foundations for a successful career.
Ucas code: NN15
Intakes: September / January
Fees: £8000 a year
Level of study: Level 6 Bsc
Mode of study: Full Time
Duration: 3 Year standard option / 4 Year extended option
Standard option: 260-120 Ucas Points (bbc a-level) Mandatory If under 21.
If over 21 no previous qualification are required only a mandatory interview assessment with academic director.
Extended option: Level 3 Qualification + Interview
- You will have a minimum of twelve hours’ lectures and tutorials a week. Each year consists of two semesters of 12 teaching weeks each followed by a period for revision and assessment.
- The core lectures and tutorials are carefully timetabled to take place on two or three days of the week. We believe this offers our students more chance of finding meaningful, better-paid part-time work than students at many universities where the few hours’ lectures are spread over the whole of the week.
- You will be expected to undertake extensive independent study when you are not attending lectures.
- Your learning experience will be further enhanced by skills sessions, tutor surgeries and guest lectures which are organised throughout the year.
- Each course module is delivered through a combination of large group lectures – where the main ideas and concepts are presented – and tutorials where students are broken into smaller groups for an interactive discussion and analysis of the lecture content.
- Students are assessed predominantly through a mix of examination and coursework.